Dara Treseder
Member since June 2017Contact Dara- Chief Marketing Officer GE Ventures
- https://www.geventures.com/blog
- LinkedIn: https://www.linkedin.com/in/daratreseder
- Twitter: @dara_johnson
- Menlo Park California
- 94025 USA
Dara Treseder is the chief marketing officer for GE Ventures. She’s passionate about all things related to marketing and technology, and she believes that innovation is the key to solving both corporate and community issues. Dara previously led strategic marketing and growth efforts at Apple and Goldman Sachs. She also sits on the board of the Public Health Institute, one of the largest, most comprehensive public health organizations in the nation.
Articles by Dara All articles by Dara
- 3 Ways To Avoid Scaring Users With Deep Linking in
Marketing Insider on
03/01/2018
On a recent episode of "Reply All," a podcast about the internet, host PJ Vogt shared an experience that had him convinced Facebook was using his phone's microphone to spy on him: "I was, you know, making pizza dough, and I said, 'This would be a lot easier if we had one of those fancy KitchenAid mixers.' Ten minutes later, there's an ad for KitchenAid mixers on sale."
- Humorous Branding Is The Key To Everything in
Marketing Daily on
09/18/2017
The more positive the brand association, the greater the likelihood we'll build long-term customer loyalty.
- Branding, Demand Generation Are A Package Deal in
Marketing Daily on
08/02/2017
Teams operating on limited budgets tend to gravitate toward measurable activities. Good, quick ROI trumps all other indicators, which doesn't bode well for branding.
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