Jeff GothelfMember since August 2017Contact Jeff
Jeff Gothelf is an organizational designer and executive coach. He co-founded Neo Innovation in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. He is the co-author of Sense and Respond (HBR Press) and Lean UX (O'Reilly).
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- Barcelona's Scooter-Sharing Wars Come Down To Digital Customer Experience in
Marketing Daily on
This is a specific example from two competing services in Spain. However, the sense-and-respond idea is something every company can do.