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Andreas is a marketing technologist and an expert in data-driven online advertising. His mission is to change the game in Paid Search and Product Ads.
Amazon is the king of retail, and every now and then it finds new ways to tax its partners. The company's Sponsored Product ads, in which brands can bid to include their products within on-site search listings, have long been one of its most popular and effective tools. The reason is obvious: opening listings up to bids theoretically allows one brand to get the best ranking and pull revenue away from competitors.
To truly understand where data ownership is headed, it pays to take off our industry hats and think like a regular consumer.
It's helpful to plot the evolution of KPIs, so that you can understanding the emerging possibilities to impact your business more powerfully.
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