Mykolas RambusMember since August 2017Contact Mykolas
- General Manager, Data-driven Marketing Equifax
- Atlanta Georgia
- 30309 USA
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- The Importance Of Direct Source Data In Marketing To The Affluent in
There are seemingly infinite data sources that marketers can utilize to help find their audience across media. The challenge they face is deciding how much to invest in data to maximize their return; in other words, will spending heavily on specific data to find the audience result in higher revenue than if they used a different source, or didn't use the data at all?