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Brands are recognizing that digital commerce and physical commerce are merging into one -- becoming, simply, commerce.
One example brands can try: offering the help of a brand ambassador who consults with shoppers as they view and virtually try on outfits.
Ecommerce can be enhanced by immersive and consultative experiences. Then build consumer loyalty through experiences that go beyond just buying a product.
New research suggests the market is set to grow three times faster than "traditional" ecommerce over the next three years.
Stores should also be thinking about "extra" services that let consumers get more out of the physical shopping experience, like salon treatments.
Americans will be hoping to wear a different type of mask this Halloween -- and marketers are taking advantage of that hope.
For example: Start having a two-way dialogue with consumers.
Rapid digitalization.has shifted not just the end-consumer shopping experience, but the whole consumer goods value chain as well.
Physical retail will still be a key part of strategies, but we should expect to see a lot of activity in the fusion of digital and physical experiences.
For example: Renew for a new era of growth.
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