Oliver Wright

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• 5 Steps To Grow Digital Commerce in Marketing Insider on 09/12/2022
  

  Brands are recognizing that digital commerce and physical commerce are merging into one -- becoming, simply, commerce.

• Beauty, Fashion Brands Can Lead Way To Metaverse in Marketing Insider on 06/29/2022
  

  One example brands can try: offering the help of a brand ambassador who consults with shoppers as they view and virtually try on outfits.

• Brands, Get Ready To Meet Your Consumers In The Metaverse in Marketing Insider on 05/06/2022
  

  Ecommerce can be enhanced by immersive and consultative experiences. Then build consumer loyalty through experiences that go beyond just buying a product.

• Are You Ready For Shopping's Social Revolution? in Marketing Insider on 01/21/2022
  

  New research suggests the market is set to grow three times faster than "traditional" ecommerce over the next three years.

• Blending Experiences: The Secret To A Great Holiday Season in Marketing Insider on 11/22/2021
  

  Stores should also be thinking about "extra" services that let consumers get more out of the physical shopping experience, like salon treatments.

• How Brands Are Gearing Up For Halloween in Marketing Insider on 10/29/2021
  

  Americans will be hoping to wear a different type of mask this Halloween -- and marketers are taking advantage of that hope.

• Practical Steps Brands Can Take To Navigate Disruption in Marketing Insider on 09/21/2021
  

  For example: Start having a two-way dialogue with consumers.

• 4 Ways To Win In The New Age Of Digital CPG Consumers in Marketing Insider on 08/13/2021
  

  Rapid digitalization.has shifted not just the end-consumer shopping experience, but the whole consumer goods value chain as well.

• Tech-Led Innovation Will Be Key To Post-COVID Bounce in Marketing Insider on 07/08/2021
  

  Physical retail will still be a key part of strategies, but we should expect to see a lot of activity in the fusion of digital and physical experiences.

• How Creativity Can Help Brands Bounce Back in Marketing Insider on 06/22/2020
  

  For example: Renew for a new era of growth.

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