Nicole Clemente
Member since August 2017Contact Nicole- Business Design Hill Holliday
- New York New York
- 11249 USA
- How Agencies Can Compete Effectively Against Consultancies in
MAD on
08/25/2017
Having seen both sides, the competitive threat is real. But agencies can and should differentiate themselves. It's no secret that consultancies are masters of C-Suite relationships, accustomed to a
top-down sales approach. As funding for this work shifts increasingly to CMOs, the presence of consultancies will only increase.