Jamie KingMember since September 2017Contact Jamie
- Partner & CEO Camp + King
- San Francisco California
- 94129 USA
Jamie King Partner and Chief Executive Officer Camp + King Known as a master strategist, Jamie King has helped build some of the world’s most prestigious brands including Procter & Gamble, Starbucks, Walmart, Beam Global Spirits, Capital One and Bacardi. A veteran of renowned agencies such as Euro RSCG, Publicis & Hal Riney and Leo Burnett Worldwide, where he was integral in securing multimillion dollar accounts, King has won six Effie awards for advertising effectiveness and was named one of Crain’s “40 Under 40” in 2009. In 2011, he joined with his former Publicis & Hal Riney colleague Roger Camp to form the San Francisco-based independent agency, Camp + King. The start-up, with backing from French holding company Havas, had grown to 45 employees by the summer of 2013, with specialties in traditional advertising, digital, mobile and social marketing, consumer insights, social listening and branding solutions. With King’s skill for converting new business opportunities into clients, Camp + King has quickly amassed a client list that includes Capital One, Bacardi, Del Taco, Gap Inc.’s Old Navy, Nike-sponsored fitness studio Alpha Venice, and environmentally-friendly nutrition company Shaklee Corp. “The business is becoming more scientific,” he told the San Francisco Business Times, “but at the end of the day it’s an art.” In 2012, iMedia chose Camp + King as one of its Agencies to Watch, a list of 25 shops that have “advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space.” Recent Camp + King work for online dating site Zoosk, featuring the marketer’s “Heart Friend” puppet, became a viral hit, and a buzzworthy, integrated-marketing campaign for Old Navy used social analytics and a Super Bowl spot to successfully boost the brand with the target male demographic. Before co-founding the boutique agency, King was co-president and chief executive officer of Euro RSCG in Chicago, which counted Sprint, Kraft Foods, Anheuser-Busch and other Fortune 500 firms among its clients. It was in Chicago, his hometown, that he’d launched his advertising career the prior decade at Leo Burnett Worldwide. He became chief operating officer of its subsidiary, LB Works, where he was instrumental in winning business from Altoids and Starbucks. King attended the Executive Program at the Kellogg School of Business Executive Program and the Executive Program at Hyper Island Interactive Advertising.
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- Is Your Brand Compass Pointed In The Wrong Direction? in
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A brand's true North should always be found in the brand's DNA, what they are made of and why that's special.