Stephanie Snow
Member since February 2012Contact Stephanie- Search Associate Empower Media Marketing
- Cincinnati Ohio
- 45202 USA
Articles by Stephanie All articles by Stephanie
- Put The User First, And Revenue Will Follow in
Publishers Daily on
09/11/2017
An advertiser might demand 70% viewability, and publishers could guarantee that. But can they also guarantee the audience will meet that advertiser's criteria for quality? Isn't it better to reach the right audience, even if the ad is slightly less than 70% viewable? This is why so many publishers really dislike viewability as a metric.
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