Attila Jakab

Articles by Attila All articles by Attila

• Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities in MediaDailyNews on 02/20/2018
  

  Brands should demand a tailored arrangement with an appropriate agency - selecting only the individual services that they need, which can be effectively integrated with their own capabilities.

• Whitelisting Is Programmatic's Protectionist Trade Policy in MediaDailyNews on 09/14/2017
  

  Whitelisting has its place, but taking it to extremes hurts the goals of digital campaigns. Advertisers need transparency from their partners to understand every aspect of their campaigns at every step of the process.

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