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Kenneth Faro

Member since September 2017Contact Kenneth

Ken has a Ph.D. in Social Psychology from Clark University, where he completed his dissertation on how consumers construct their identities, in part, from the brands they use. As a consumer psychologist, Ken uses his education and industry experience to create custom-designed and personalized research programs for brands. Ken specializes in using advanced statistical techniques to mine for hidden trends in the data that reveal in-depth consumer insights. In his free time, Ken is a lecturer at Boston University and Emerson College.

Articles by Kenneth All articles by Kenneth

  • Engaging Consumers In The Era Of The Eight-Second Attention Span in MAD on 09/19/2017

    That eight-second attention span we've heard so much about? Well, it might really be an eight-second filter. And research indicates that consumers who are more apt to filter are also more likely to engage with content that they filter in and also more likely to buy products related to content they filter in.

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