
Parker Morse
Member since September 2017Contact Parker- CEO H Code Media, Inc.
- https://hcodemedia.com/
- LinkedIn: https://www.linkedin.com/in/parker-morse-01b6a95/
- Santa Monica California
- 90401 USA
Articles by Parker All articles by Parker
- Bridging The Gap Between Hispanic Influence And Ad Spend in
Marketing Insider on
02/12/2020
Many brands aren't sure where to start, unsure of what kind of content will resonate most or which platforms will be most effective.
- Why The Wine Industry Should Target Hispanic Millennials in
Marketing Insider on
03/01/2019
Unlike other consumers who are introduced to wine by older generations, Hispanics' interest in wine is being influenced by their children.
- The Relationship Between Hispanics And Technology in
Marketing Insider on
11/14/2018
It's a contradictory relationship, according to two studies: one says they're early adopters, the other, that they're less likely to have an in-home broadband connection.
- The Most Common Mistakes Brands Make When Targeting Hispanic Audiences in
Marketing Insider on
10/19/2018
Mistakes range from "lumping us all together as Latinos" to failing "to develop cultural intelligence and fluency."
- Telling Positive Stories: Q&A With Michele Ruiz, Author and Entrepreneur in
Marketing Insider on
10/11/2018
We spoke about the importance of entrepreneurship in the Hispanic community, her work as a broadcast journalist, and how to build trust among Hispanic audiences.
- Empowering Youth, Applauding Helpful Brands: Q&A With Hispanic Heritage Foundation's Tijerino in
Marketing Insider on
10/03/2018
"Every brand is out there trying [to work with the Latino community], and very often they need some guidance," says HHF CEO Tijerino.
- Why Classifieds Still Thrive: Q&A With 'El Clasificado'''s Martha de la Torre in
Marketing Insider on
09/28/2018
Classified ads in print are still popular in Spanish-speaking communities because they are tangible, and a trusted form of advertising in local Latino communities.
- Seeking 'Courageous Corporate Citizens': Q&A With Rochelle Newman-Carrasco in
Marketing Insider on
09/20/2018
Chief Hispanic marketing strategist for Walton Isaacson on the rise of cultural innovators, how smart companies should address inequities -- and more.
- An In-Depth Look Into U.S. Hispanic Population in
Marketing Insider on
09/13/2018
Over half of the Hispanics living in the U.S. are below the age of 40, so marketers need to adjust accordingly.
- How Language Influences The Latino Identity in
Marketing Insider on
09/05/2018
Even as more U.S. Hispanics become bilingual and English-dominant, their connection to the language and their culture remains.

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