Parker Morse

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• Bridging The Gap Between Hispanic Influence And Ad Spend in Marketing Insider on 02/12/2020
  

  Many brands aren't sure where to start, unsure of what kind of content will resonate most or which platforms will be most effective.

• Why The Wine Industry Should Target Hispanic Millennials in Marketing Insider on 03/01/2019
  

  Unlike other consumers who are introduced to wine by older generations, Hispanics' interest in wine is being influenced by their children.

• The Relationship Between Hispanics And Technology in Marketing Insider on 11/14/2018
  

  It's a contradictory relationship, according to two studies: one says they're early adopters, the other, that they're less likely to have an in-home broadband connection.

• The Most Common Mistakes Brands Make When Targeting Hispanic Audiences in Marketing Insider on 10/19/2018
  

  Mistakes range from "lumping us all together as Latinos" to failing "to develop cultural intelligence and fluency."

• Telling Positive Stories: Q&A With Michele Ruiz, Author and Entrepreneur in Marketing Insider on 10/11/2018
  

  We spoke about the importance of entrepreneurship in the Hispanic community, her work as a broadcast journalist, and how to build trust among Hispanic audiences.

• Empowering Youth, Applauding Helpful Brands: Q&A With Hispanic Heritage Foundation's Tijerino in Marketing Insider on 10/03/2018
  

  "Every brand is out there trying [to work with the Latino community], and very often they need some guidance," says HHF CEO Tijerino.

• Why Classifieds Still Thrive: Q&A With 'El Clasificado'''s Martha de la Torre in Marketing Insider on 09/28/2018
  

  Classified ads in print are still popular in Spanish-speaking communities because they are tangible, and a trusted form of advertising in local Latino communities.

• Seeking 'Courageous Corporate Citizens': Q&A With Rochelle Newman-Carrasco in Marketing Insider on 09/20/2018
  

  Chief Hispanic marketing strategist for Walton Isaacson on the rise of cultural innovators, how smart companies should address inequities -- and more.

• An In-Depth Look Into U.S. Hispanic Population in Marketing Insider on 09/13/2018
  

  Over half of the Hispanics living in the U.S. are below the age of 40, so marketers need to adjust accordingly.

• How Language Influences The Latino Identity in Marketing Insider on 09/05/2018
  

  Even as more U.S. Hispanics become bilingual and English-dominant, their connection to the language and their culture remains.

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