Jodi Littleton

Articles by Jodi All articles by Jodi

• Spending Habits Of Gen Z: They Like To Own Stuff in Marketing Insider on 02/20/2018
  

  Gen Z has a sense of pride in ownership. Rather than rent, lease or take an Uber around town, this demo wants to own a car and eventually a home.

• Move Over, Millennials, Gen Z Are The New Influencers in Marketing Insider on 01/02/2018
  

  Millennials officially overtook Baby Boomers as the largest demographic in the United States, making them the "it" target market ... for now. Yet, it's another group that wields household purchase influence on items ranging from food to clothing to furniture, even to vacation destinations.

• Millennials Love A Good Bargain, Use Digital Coupons Heavily in Marketing Insider on 10/06/2017
  

  Newsflash Baby Boomers and Gen Xers: you have more in common with Millennials than you think. At least when it comes to bargains.

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