Susanne Falbee is a Director on the strategy team. A number cruncher turned brand strategist and cookie entrepreneur, she started her career in marketing analytics helping clients understand and optimize the return on their marketing investments. Looking to broaden her perspective and explore her growing fascination with branding, she moved to Lippincott Mercer where she helped clients such as HP and American Express. Susanne then made her way to Prophet where she refined her branding, marketing, and innovation skillset, working with a range of clients/industries, including JPMorgan, J&J and The Cosmopolitan of Las Vegas. After six years, Susanne left Prophet to focus on building a cookie business she co-founded with her sister. After several years on her own, the energy and enthusiasm of the folks at Brand Union won her over and lured her back to a full-time position.