- 10 Ways For Brands To Get Cause Marketing Right in
Marketing Insider on
10/12/2017
Over 50% of consumers check out brands prior to purchase to make sure they are involved in some sort of positive social impact, according to a 2013 Cone Communications Social Impact Study. Yet the
majority of them find companies' communication about their Corporate Social Responsibility efforts confusing. Here are 10 tips to get it right.