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Justin Schuster is the corporate chief marketing officer at Acxiom. He has held positions at LiveRamp, Lithium Technologies, and MarketTools, and he has an MBA in Entrepreneurship and Technology Marketing from UC Berkeley Haas School of Business.
While the language we use to describe the practice is new, the fundamental concept at the heart of people-based marketing is as old as marketing itself - engaging real people with relevant offers based on what you know.
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