Anil has over 22 years of experience in advanced analytics, market research, and management consulting. He is very passionate about analytics and leveraging technology to improve business decision-making. Prior to founding Absolutdata, Anil worked at McKinsey & Co. and Personify. He is also on the board of Edutopia, an innovative start-up in the language learning space. An in-demand writer and speaker, Anil has published articles in McKinsey Quarterly, Marketing Science, Journal of Marketing Research and International Journal of Research. He was recently listed among the ‘10 Most Influential Analytics Leaders in India’ by Analytics Magazine India and has been quoted as a “Game Changer” in Research World. Anil has spoken at many industry conferences and top business schools, including Dartmouth, Berkeley, Cornell, Yale, Columbia and New York University. Anil holds a Ph.D. and a Master of Marketing degree, both from Cornell University.
- Symbiosis Or Stalking? Use Travel Data Carefully in
Marketing Insider on
04/12/2018
Booking travel, accommodations and destination excursions online or via mobile apps is now the norm, and that means travel companies have a wealth of customer data to analyze and apply. Theoretically,
that can be a great thing, both for marketers trying to reach customers and for customers who are looking for travel bargains. But it all depends on using data wisely - and understanding boundaries.
- Succeeding at Facebook Marketing Takes an "All Data Sources on Deck" Approach in
Marketing Insider on
10/31/2017
To generate ROI from a Facebook marketing strategy, marketers should combine CRM and survey results with data analytics, filling in the gaps between their own customer information and Facebook
profiles.