Katherine builds foundations for brands and marketing programs, and helps clients define marketing goals that are grounded in business needs and user-centric audience views. While much of her recent work has been for large companies such as Google, Intel, iShares, General Motors, and Microsoft, she also enjoys helping define identities and competitive differentiation for startups and small companies. Prior to Ready State, Katherine worked at MRM, McCann, FCB, and McKinsey. She has a master's in business administration from Columbia Business School, a master's in sociology from the University of California at Berkeley, and a bachelor's in Russian studies from University of North Carolina at Chapel Hill.