Matthew Leach
Member since November 2017Contact Matthew- Senior Director, Application and Information Management Practice NTT DATA Services
- Plano Texas
- 75024 USA
Articles by Matthew All articles by Matthew
- Customer Friction: What CPG Marketers Need To Know in
Marketing Insider on
11/16/2017
The winners of the digital economy will be the companies who can leverage a detailed understanding of customer experience and use that information to drive transformation from the customer's perspective. By quantifying customer experience, CPG companies would be able to implement exact measures to enhance strengths and improve weaknesses, positioning them to conquer the four challenges facing their industry with customer-centric business solutions.
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