Gina Fleck
Member since November 2017Contact Gina- Director, Loyalty HelloWorld
- LinkedIn: https://www.linkedin.com/in/ginafleck/
- New York New York
- 10010 USA
Articles by Gina All articles by Gina
- Sights On New Heights: Elevating Travel Loyalty in
Marketing Insider on
11/17/2017
The travel industry is undergoing a transformation. While frequent-flier miles and tiered loyalty programs were once the key to consumers' hearts, travelers are increasingly craving the cheapest price, deprioritizing points in favor of lower fares. As booking sites like Hopper and Google Flights place a further emphasis on price, and disruptors like Airbnb become a household name, legacy travel brands must consider how to drive excitement among travelers and redefine loyalty at all phases of the consumer journey.
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