Brooke Niemiec is chief marketing officer at Elicit, where she leads a team of researchers and marketing strategists to evolve Elicit's actionable intelligence platform. She is co-author of the recently released, "Geek Nerd Suit: Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity" (http://geeknerdsuit.com). A USC MBA with 15+ years of global marketing strategy and execution experience across the retail, travel, and entertainment industries, her passion lies in defining customer engagement strategies that support organizational goals. Before joining Elicit, Brooke was the head of CRM and loyalty for JCPenney and previously managed customer insight at Disney and marketing strategy at Boeing. Elicit's Fortune 500 clients include Southwest Airlines, Fossil, GameStop, Sephora, BevMo!, HomeAway, Best Buy, and Pier 1 Imports.