Erin Liber, Director of Digital, 84.51°, has extensive experience in injecting customer data and expectations to shape meaningful digital experiences. By incorporating extensive data and analysis, her leadership helps retailers and brands create engaging and personalized multi-channel experiences to improve business offerings and drive consumer loyalty.
- Consumer To Retailer: I've Got A Friend In You in
Marketing Insider on
12/07/2017
With the evolution of "friendship" in the digital age, our expectations on friendship have dramatically shifted. Quotes on friendship from Mark Twain and Socrates have been replaced with such modern
sentiment as, "True friendship is when you walk into someone's house and your Wi-Fi connects automatically." Is a friend someone that I can count on to like my posts, tag me in pictures, share a
recipe I will like?