Leeza Slessareva
Member since December 2017Contact Leeza- VP GfK
- Sunnyvale California
- 94087 USA
- Thriving In A Subscription-Based Economy: The UX Connection in
Marketing Insider on
12/11/2017
For several years, we have seen a rapid movement from a traditional pay-per-product business model to a subscription-based one. Examples of subscription economy businesses permeate many
industries-from entertainment (Netflix, Spotify) and fashion (Stitch Fix, Rent the Runway) to healthy living (Headspace) to dating (eHarmony) and meal delivery (Blue Apron, Home Chef).