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Leeza Slessareva

Member since December 2017Contact Leeza

  • VP GfK
  • Sunnyvale California
  • 94087 USA

Articles by Leeza All articles by Leeza

  • Thriving In A Subscription-Based Economy: The UX Connection in Marketing Insider on 12/11/2017

    For several years, we have seen a rapid movement from a traditional pay-per-product business model to a subscription-based one. Examples of subscription economy businesses permeate many industries-from entertainment (Netflix, Spotify) and fashion (Stitch Fix, Rent the Runway) to healthy living (Headspace) to dating (eHarmony) and meal delivery (Blue Apron, Home Chef).

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