Eric Fischer

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• TV Networks Need To Pursue Creativity, Not Endless Reboots in Television News Daily on 01/30/2018
  

  But while external marketing is more of a PR effort, there's an even more pressing internal concern. It's the growing trend of "rebooting" old shows, and more importantly. what it represents: network TV's continued erosion of originality and creativity.

• Data-Infused TV Buying Is A Tricky Business in Television News Daily on 12/14/2017
  

  Developing a baseline provides for an initial starting point on a graph. Subsequent campaigns provide additional data and dimension, so trends can be developed. What may not be possible is comparing a baseline against what was done before and claiming victory.

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• TV Companies: Embrace Mobile Or Lose Revenue by Diane Mermigas (On Media on 11/12/2010)
  

  It's wonderful to think originally-produced content is egalitarian information, that should be free to view by everyone at any time. Unfortunately that thinking ignores the significant costs and risks structure that goes into developing that content. It's very similar to the pharmaceutical industry spending hundreds of millions of dollars to develop a new drug, with a small window to recoup that investment before generics hit the market. Here's an idea for Eric Schmidt and everyone who wants traditional "dumb" media companies to open up and embrace the future -- why doesn't Google risk tenshundreds of millions of dollars to develop original programming either on their own, or with the content producers and networks, or form a co-branded digital network of their own bypassing traditional distribution outlets. This way they can monetize professionally developed content anytime and anywhere without the shackles that the traditional model relegates them to work under. Of course that means Google must assume financial risk in the production of that content, which is very different from their current model of laying the risk off on others. It's easy to criticize "dumb" traditional media and say they are not embracing the future. It's even easier to do so, when your business model allows others to take the risk, while you try to monetize their upside. As for their argument that the "smart" way to operate would have the content be available on monetize the added eyeballs. Let's ask our friends and colleagues in the world of print how that model is working for them. As with Google's failed attempts at other forms of traditional media (see print and radio), their efforts to break into TV are following the same path. For arguably the smartest company in the world, they seem to have a mental hurdle with traditional media and seem to think the future must have all media forms follow the same monetization strategy, or else they are dumb. It's worse when you act like a petulant children who dont' get their way, and doesn't understand why everyone doesn't think like they do. As Google is learning, sometimes you can't have your cake and eat it too. Here some advice to Google, stop thinking like a generic drug manufacturer. If you want play in the TV sandbox, do what the networks do -- take the risk and produce and sell your own content.

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