- On New Products: Creativity
Marketing Daily, Alan Sharavsky - Monday, November 27, 2006
Pop musicians like David Bowie or Annie Lennox realized that for the ...
- On New Products: Expand Brand Scope
Marketing Daily, Barry Curewitz, Alan Sharavsky - Monday, November 13, 2006
Procter & Gamble's expansion of the brand scope for Pampers from "absorptio ...
- On New Products: Making Big Leaps
Marketing Daily, Barry Curewitz, Alan Sharavsky - Monday, November 6, 2006
Ethnography is a way to get at the real insights necessary f ...