Caitlin HotchkissMember since December 2017Contact Caitlin
Caitlin Hotchkiss is content and social media manager for FrontStream, covering all the best and latest news and tips for fundraising success. With many years as an online influencer, she works to stay ahead of the trends by keeping one eye on upcoming online tools and the other on established favorites, spreading the good word of charities and nonprofits across the digital landscape.
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- Video Helps Nonprofits Open Eyes To Gain, Retain Donors in
Marketing Insider on
The idea of "pivot to video" has become incredibly important in the digital world, with many online news outlets putting more budget into their video production and output. Nonprofits should be no exception! According to a report from Cisco, by 2019, video will represent over 80% of all Internet traffic. That's why it's important to get ahead of the trend now and establish a strong video strategy for your nonprofit's marketing.