Lexi Golden is an Account Manager at GlassView.
- The Dead Zone: The Case For Heavying Up On Advertising The Week After Christmas in
Marketing Insider on
12/21/2017
The week between Christmas and New Year's is probably the laziest week of the year. Even if you don't celebrate either, the rest of America probably does, so for marketers, it's also a good week to go
heavy on advertising. While the rest of the marketing world has been focused on the run-up to the holidays, the week after is a golden opportunity to get in front of a captive audience. Here's why.