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Daniel Ruch

Member since January 2007Contact Daniel

  • Media Analyst TACODA
  • 345 7th ave
  • NY New York
  • 10001 USA

Articles by Daniel All articles by Daniel

  • Use Behavioral Economics To Turn Bad Experiences Into Good Memories in Marketing Insider on 12/22/2017

    Travel marketers have mastered the art of filling airplanes and hotel rooms, but they have neglected the art of memory. Delays, cancellations, and mishaps dominate the remembered "customer experience." Telling travel horror stories is practically a competitive sport. One person boasts that she spent three hours waiting on the runway; the next person one-ups her with the night he slept on an airport bench. No one brags about how pleasant the trip was. It's as if vendors can only do wrong.

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