Frank Simonetti
Member since December 2017Contact Frank- CEO and Co-founder Sweety High
- www.sweetyhigh.com
- Los Angeles California
- 90049 USA
With over 20 years of experience creating highly engaging television, film, and digital media projects, Frank focuses on building innovative entertainment brands that reach broad audiences. From political thrillers to comedies, Frank has written and developed projects in partnership with Warner Brothers, Fox Studios, Sony Pictures, Paramount and Leonardo DiCaprio’s Appian Way, among others. In his current position as CEO of Sweety High, Frank oversees all areas of Sweety High’s digital media business, which includes content creation, platform development, and business growth that have led to partnerships with Disney, musical.ly, NBC Universal, and more. Focused on educating and entertaining kids in an environment that promotes positivity and altruism, Sweety High has become a leader in the Gen Z market under his stewardship. When not at work, you’ll find Frank outside pursuing sports and the arts with family and friends.
Articles by Frank All articles by Frank
- Earning And Maintaining Loyalty From Gen Z in
Marketing Insider on
12/22/2017
Just as brands have gained a foothold in understanding the minds of Millennials, Gen Z has replaced them as the new power players in consumer spending. As digital- and social-first consumers, the endless stream of things vying for Gen Z's attention is unprecedented. Brands face unique challenges in trying to attract and retain their loyalty, but it is possible with the right mix of authentic culture, quality and always-on engagement.
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