As vice president and creative director at Verve, Walter Geer is responsible for creating compelling mobile advertising experiences that re-invent and revitalize the way brands and advertisers connect with consumers through transformative mobile technology. A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom and MySpace. Throughout his sixteen-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement. Prior to Verve, Walter was vice president of product strategy at PointRoll where he was responsible for the company’s innovation, design strategy and mobile and display product teams. Walter joined PointRoll from Onswipe where he was vice president of ad products and technology.