Vicky Wilson
Member since January 2018Contact Vicky- Research Analyst Ameritest
- www.ameritest.com
- LinkedIn: https://www.linkedin.com/in/victoriacwilson/
- 560 W. Washington Blvd. Suite 400
- Chicago Illinois
- 60661 USA
Articles by Vicky All articles by Vicky
- Connecting The Dots: How Brands Can Play In The Political Arena in
Marketing Insider on
01/11/2018
When a brand tries to play in the political space, it needs to follow the rules of the game. When done right, the messaging can be powerful and make consumers feel better about the brand. However, when done wrong, it can become controversial and devastating for the brand. What are some of these rules and how fine is the line between winning and losing?
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