Vicky Wilson

Member since January 2018Contact Vicky

Connecting The Dots: How Brands Can Play In The Political Arena in Marketing Insider on 01/11/2018
When a brand tries to play in the political space, it needs to follow the rules of the game. When done right, the messaging can be powerful and make consumers feel better about the brand. However, when done wrong, it can become controversial and devastating for the brand. What are some of these rules and how fine is the line between winning and losing?

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