Username
Password
Remember me
Forgot your password?
James Thomson is a partner of Buy Box Experts, an Amazon branding strategy consultancy, and co-author of the new book “The Amazon Marketplace Dilemma: A Brand Executive’s Challenge Growing Sales and Maintaining Control."
One afternoon you get a call from a long-time retailer complaining that your product is being sold on Amazon at prices 20% lower. Your retailer is frustrated because he's repeatedly being asked by customers to match these lower prices, something he can't afford to do.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.