Melissa Kinch

Member since January 2018Contact Melissa

Executive Managing Director Ketchum
LinkedIn: https://www.linkedin.com/in/melissa-kinch-9908479/
Los Angeles California
91361 USA

Reputation Consultant/ AI and Communications Driver/ Marketing and Communications Strategist in Food, Agriculture, Technology, Financial Services and B2B/ Workforce and People Developer/ Executive Trainer & Coach

Articles by Melissa All articles by Melissa

The Content Triple Play: Meeting Audiences Where They Are In Their Media Journey in Marketing Insider on 10/15/2025
For one, successful content planning requires developing long-form, well-sourced content to feed AI machines.
Disruptive Technology - Change The World Or Break The World? in Marketing Insider on 04/23/2018
Here are five components of permission mapping for all companies introducing new technologies.
Brands Must Refocus On Earning Reputation By Permission in Marketing Insider on 01/16/2018
I recently read in an advertising column that the two major trends for marketing are "authenticity" and "transparency." I scratched my head and thought, "Trends?" This is why many brands are failing, built upon a version of marketing leadership that drives disregard for institutions, government and capitalism itself.

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