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Melissa is a Partner and Director of Ketchum West specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.
Here are five components of permission mapping for all companies introducing new technologies.
I recently read in an advertising column that the two major trends for marketing are "authenticity" and "transparency." I scratched my head and thought, "Trends?" This is why many brands are failing, built upon a version of marketing leadership that drives disregard for institutions, government and capitalism itself.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.