Melissa Kinch

Member since January 2018

Executive Managing Director Ketchum
LinkedIn: https://www.linkedin.com/in/melissa-kinch-9908479/
Los Angeles California
91361 USA

Reputation Consultant/ AI and Communications Driver/ Marketing and Communications Strategist in Food, Agriculture, Technology, Financial Services and B2B/ Workforce and People Developer/ Executive Trainer & Coach

Articles by Melissa All articles by Melissa

The Content Triple Play: Meeting Audiences Where They Are In Their Media Journey in Marketing Insider on 10/15/2025
For one, successful content planning requires developing long-form, well-sourced content to feed AI machines.
Disruptive Technology - Change The World Or Break The World? in Marketing Insider on 04/23/2018
Here are five components of permission mapping for all companies introducing new technologies.
Brands Must Refocus On Earning Reputation By Permission in Marketing Insider on 01/16/2018
I recently read in an advertising column that the two major trends for marketing are "authenticity" and "transparency." I scratched my head and thought, "Trends?" This is why many brands are failing, built upon a version of marketing leadership that drives disregard for institutions, government and capitalism itself.

Member since Edit Profile Change Photo Manage Subscriptions

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.