Melissa Kinch
Member since January 2018Contact Melissa- Partner and Director, Ketchum West Ketchum
- https://www.ketchum.com/profile/melissa-kinch
- LinkedIn: https://www.linkedin.com/in/melissa-kinch-9908479/
- San Francisco California
- 94111 USA
Melissa is a Partner and Director of Ketchum West specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.
Articles by Melissa All articles by Melissa
- Disruptive Technology - Change The World Or Break The World? in
Marketing Insider on
04/23/2018
Here are five components of permission mapping for all companies introducing new technologies.
- Brands Must Refocus On Earning Reputation By Permission in
Marketing Insider on
01/16/2018
I recently read in an advertising column that the two major trends for marketing are "authenticity" and "transparency." I scratched my head and thought, "Trends?" This is why many brands are failing, built upon a version of marketing leadership that drives disregard for institutions, government and capitalism itself.
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