Piers Fawkes is the founder and president of business intelligence service PSFK and has authored many reports on trending topics in industry verticals that include luxury and branding.
PSFK is a business intelligence service that provides subscribers insights into retail and customer experience innovation through reports, newsletters, events and research services.
- What's Working In Experiential Marketing in
Marketing Insider on
10/11/2018
Here are five strategies to contemplate when building out an experiential marketing experience for your brand, along with exemplary executions by leading marketers
- Choosing The Right Tech Tools For Marketing in
Marketing Insider on
01/17/2018
In the past, when senior marketers heard the words "experiential marketing," one of the first associations was likely around stunts - or maybe even a connection to guerrilla marketing. It was
something either done in a mall or on a crowded shopping street that had very little to do with AI, AR or IoT. Nowadays, progressive brands are integrating these technologies to offer complex,
multifaceted experiences at scale.