Piers Fawkes of PSFK
Member since January 2018Contact Piers- Founder and President PSFK
- https://www.psfk.com/
- LinkedIn: https://www.linkedin.com/in/piersfawkes/
- 42 Bond Street
- 6th Floor
- New York New York
- 10012 USA
Piers Fawkes is the founder and president of business intelligence service PSFK and has authored many reports on trending topics in industry verticals that include luxury and branding. PSFK is a business intelligence service that provides subscribers insights into retail and customer experience innovation through reports, newsletters, events and research services.
Articles by Piers All articles by Piers
- What's Working In Experiential Marketing in
Marketing Insider on
10/11/2018
Here are five strategies to contemplate when building out an experiential marketing experience for your brand, along with exemplary executions by leading marketers
- Choosing The Right Tech Tools For Marketing in
Marketing Insider on
01/17/2018
In the past, when senior marketers heard the words "experiential marketing," one of the first associations was likely around stunts - or maybe even a connection to guerrilla marketing. It was something either done in a mall or on a crowded shopping street that had very little to do with AI, AR or IoT. Nowadays, progressive brands are integrating these technologies to offer complex, multifaceted experiences at scale.
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