John RobertsMember since January 2018Contact John
- Chief Strategy Officer Truth Collective
- Rochester New York
- 14607 USA
Articles by John All articles by John
- Why Is There Such A 'Stink' In The Briefing Process? in
It's no secret that the creative process needs a refresh. I have led discussions with both agency and brand-side people to break down the steps to completing a brief and the ways in which it can become a less laborious task.