John Roberts
Member since January 2018Contact John- Chief Strategy Officer Truth Collective
- Rochester New York
- 14607 USA
Articles by John All articles by John
- Why Is There Such A 'Stink' In The Briefing Process? in
MAD on
01/17/2018
It's no secret that the creative process needs a refresh. I have led discussions with both agency and brand-side people to break down the steps to completing a brief and the ways in which it can become a less laborious task.
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