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John Roberts

Member since January 2018Contact John

  • Chief Strategy Officer Truth Collective
  • Rochester New York
  • 14607 USA

Articles by John All articles by John

  • Why Is There Such A 'Stink' In The Briefing Process? in MAD on 01/17/2018

    It's no secret that the creative process needs a refresh. I have led discussions with both agency and brand-side people to break down the steps to completing a brief and the ways in which it can become a less laborious task.

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