Veerle De Lombaerde
Member since January 2018Contact Veerle- COO, North America The Exchange Lab
- LinkedIn: https://www.linkedin.com/in/veerle-de-lombaerde-a525649/
- Ontario
- M5V1Z8 CAN
Articles by Veerle All articles by Veerle
- Improve Cross-Channel Attribution Capabilities, Embrace The Possibilities in
Marketing Insider on
01/22/2018
To gain a more holistic view of campaign performance, prove business value and definitively tie marketing efforts to tangible results, the industry must change its approach and embrace cross-channel attribution to improve ultimate ROI.
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