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Stephen Phillips

Member since February 2018Contact Stephen

Steve Phillips is a technology enthusiast, forward-thinker, and the CEO of Zappi - helping bring consumer insights to businesses quicker and cheaper than ever before. He has lived in and worked across four continents with a focus on international research. His work on Consumer Purchase Journeys has won multiple awards and he has been a regular speaker on this topic at industry events. He has become a devotee of Behavioural Economics and his work on the impact of this thinking won the ESOMAR Best Paper award in 2011. He has also won the ‘Best New Thinking’ award at the MRS Conference, and became a recipient of both the ARF Great Minds certificate and the industries Innovation award.

Articles by Stephen All articles by Stephen

  • What Can Marvel Teach Us About Brand Consistency? in Marketing Insider on 02/23/2018

    Branding is an essential pillar of success for many marketers. It helps increase your company's value and can lead to more customers and higher retention rates. Though many confuse brand with logo or company colors, that is not the true definition of brand. Your brand is a promise to your customer and defines their expectations of you, it is not merely the color palette you use or your visual identity.

  • If Super Bowl Viewers Built Their Own Ad, What Would It Look Like? in Marketing Insider on 02/07/2018

    What makes a compelling advertisement in such a crowded space? I went directly to the audience to nail down what exactly the viewers liked, loved, and hated.

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