Raj Nijjer
Member since January 2018Contact Raj- CMO Refersion
- www.refersion.com
- LinkedIn: https://www.linkedin.com/in/rajnijjer/
- Twitter: rajnijjer
- New York New York
- 10001 USA
Raj is the CMO of at Refersion, a leading performance marketing platform for eCommerce brands. Prior to joining Refersion, Raj led brand marketing at Yotpo, and previously at Yext in multiple leadership roles through its IPO in 2017. Raj also spent nine years at Godaddy in leadership roles launching innovative product lines with over nine patents issued and leading to a buyout, inclusive of an eventual IPO. Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid angel investor and advisor to technology startups. In his free time, Raj is an avid speaker on all things technology, marketing, retail, and ecommerce.
Articles by Raj All articles by Raj
- In Age Of Amazon, Your Brand Needs New Loyalty Program Now in
Marketing Insider on
01/14/2019
Winning a head-to-head against Amazon Prime requires rethinking how customer relationships form and are maintained.
- The Rise Of Brand Commerce In A Post-Amazon World in
Marketing Insider on
02/08/2018
As established brands from consumer packaged goods to apparel to electronics struggle with the idea of Amazon as a friend or foe or both, the irritation and annoyance of shopping in stores has given rise to "challenger brands," which have deftly taken advantage of the same demands for personalization and immediate gratification that has propelled Amazon and diminished traditional retail.
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