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Nicole Perrin

Member since August 2009Contact Nicole

  • VP business intelligence Advertiser Perceptions
  • 1120 Ave of the Americas
  • New York New York
  • 10036 USA

Researching programmatic media, retail media, identity, and more

Articles by Nicole All articles by Nicole

  • First-Party Data Reorients Media Sales in MediaDailyNews on 10/12/2022

    Advertisers' increasing reliance on first-party data will materially change media planning, buying, and selling and re-establish foundational values that have been downplayed in the programmatic era. Eventually, it will put publishers on a level playing field with walled gardens, according to 68% of advertisers that Advertiser Perceptions interviewed in June.

  • Brands Get The Safety They Pay For in MediaDailyNews on 02/09/2018

    Only advertisers can demand real change by making different choices about where they spend their budgets. Advertisers have also come under fire for their role in helping to monetize unsavory websites. A heated U.S. presidential election put the spotlight on brands that followed their audiences to sites with extreme political slants and divisive content.

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