Billy PurserMember since February 2018Contact Billy
- Senior Director of Marketing TiVo
- New York New York
- 10022 USA
With over 20 years of marketing leadership experience, Billy is currently the Senior Director of Marketing for TiVo’s Personalized Content Discovery Platform. He joined TiVo via the company’s acquisition of Digitalsmiths in 2014. Billy is responsible for a broad range of marketing functions including sales enablement, market awareness and customer engagement programs. As a member of Digitalsmiths’ senior executive team, Billy oversaw brand strategy, lead generation, content strategy, public relations and sales operations. Prior to joining Digitalsmiths, Billy headed marketing and inside sales efforts for publicly traded company ChannelAdvisor, a leading provider of e-commerce solutions that enable retailers to increase sales.
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- Content Personalization Will Keep Audiences Glued To Their Screens (And Advertisers Happier) in
Television News Daily on
Providers need to shift their focus to offer a personalized and seamless customer experience able to deliver relevant content, based on personal tastes, preferences and even past experiences.