Ginny Kurbjeweit

Articles by Ginny All articles by Ginny

• Wake Up, Marketers: Boomer Women Have Money to Spend in Marketing Insider on 02/12/2018
  

  Invisible. Misrepresented. Oversimplified. That's how a majority of 40 million Baby Boomer women feel when it comes to advertising. This vibrant generation no longer fits the stereotypical mold of elderly or infirm, so why do marketers treat them as such?

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