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Preethy Vaidyanathan

Member since January 2017Contact Preethy

  • SVP Product Tapad
  • New York New York
  • 10010 USA

Articles by Preethy All articles by Preethy

  • Coming Full Circle: Identity And Cycle Of Personalization in Marketing Insider on 02/15/2018

    Decades ago, consumer engagement used to be a personal experience. Brands communicated with local customers they knew by name, interest, etc. The growth of online purchasing has led to greater choice and convenience for consumers, while innovation in digital advertising has brought huge scale and lower costs for marketers - all at the expense of personalization.

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