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Patrick Fagan

Member since February 2018Contact Patrick

Patrick is a Marketing Psychologist at Cambridge Analytica, where he applies psychology science to business and political challenges. He also works in academia, and his book on communication psychology, Hooked: Why cute sells... and other marketing magic we can't resist, is published by Pearson Business.

Articles by Patrick All articles by Patrick

  • Demystifying Psychographics in Marketing Insider on 02/15/2018

    Asking hippies for money and electrocuting dogs - two things that psychologists did in the 1970s, and two things that help to tell the story of modern marketing psychology and why people see it as the monster it is not.

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