Search by name, company, title, location, etc.

Josh London

Member since February 2018Contact Josh

Josh London is the Chief Marketing Officer for IDG Communications, Inc., the world’s largest technology media, data and marketing services company, operating in 147 countries. He directs the worldwide marketing organization and the company’s go-to-market strategy to enhance the customer experience at all touch points. London is a member of IDG’s executive team and is based in New York City. Before joining IDG, London was the founder and managing partner of Salt Island Ventures, a marketing and management consultancy providing services to select startups and established digital, media and entertainment clients. Previously, as COO of SX2 Media Labs, London transformed Computer Shopper magazine from a print-only publication to a 100% digital property, which was then acquired by Ziff Davis and Great Hill Partners. With broad experience in general management, marketing, product, strategy, M&A and business development, London has held roles at a variety of leading media and technology companies including CNET, ZDNet, Ziff Davis, Thomas Publishing Company and PSINet. He’s helped startups and established companies build their digital businesses, with a focus on commerce and content strategies and has served as an advisor to several Internet startups. London holds a B.A. in English literature from Boston University. In 2016, he was named a Folio 100 Honoree as a C-Level Visionary. London is a Member of the Board of Advisors for Fairleigh Dickinson University School of the Arts and Chair of the FDUArts Marketing Committee. Additionally, he is a member of the Entrepreneur Board for Venture for America. A sought-after public speaker, London has been featured in AdAge, Forbes, Marketing Land, Talking New Media, DM News, Brandchannel, Folio: and other leading media outlets.

Articles by Josh All articles by Josh

  • How Channel Proliferation, Customer Experience Demands Are Forcing Marketers To Focus On Brand Distinction in Marketing Insider on 02/19/2018

    Customer experience can define a company and make or break its fortune. Innumerable communication channels present marketers with a fragmented landscape along with heightened customer expectations and diminishing brand loyalty. Gone are the days when marketers had a finite universe of a few favorite web sites, television, radio, print, and out-of-home when trying to reach their audiences. Not only has the media diet changed, the purchase path consumers take is no longer linear, nor can it be prescribed. Instead more careful attention and understanding is required of brands to identify ways to drive sales, build loyalty and retain customers.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.