Sergio Barrientos
Member since March 2004- Pricipal Eclipse Digital Creative
- 333 NE 59Th Terrace
- Miami Florida
- 33137 USA
Interactive Agency
- This Message Will Self-destruct In ... in
Marketing Insider on
02/26/2018
Ephemeral moments-those fleeting instances when we catch a glimpse of something before it's gone-have come to define today's social media. These bits of content that appear, prompt for interaction and
disappear as quickly as they arrived, are successful for a reason: time is their engagement factor. This adds a new dimension to creative thinking and media planning. From user-generated content to
produced shows to apps, several platforms offer disappearing "moments" of interaction that may open a new door for brands to engage with people.