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Sergio Barrientos

Member since March 2004

  • Pricipal Eclipse Digital Creative
  • 333 NE 59Th Terrace
  • Miami Florida
  • 33137 USA

Interactive Agency

Articles by Sergio All articles by Sergio

  • This Message Will Self-destruct In ... in Marketing Insider on 02/26/2018

    Ephemeral moments-those fleeting instances when we catch a glimpse of something before it's gone-have come to define today's social media. These bits of content that appear, prompt for interaction and disappear as quickly as they arrived, are successful for a reason: time is their engagement factor. This adds a new dimension to creative thinking and media planning. From user-generated content to produced shows to apps, several platforms offer disappearing "moments" of interaction that may open a new door for brands to engage with people.

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