American by birth but Euro-trash essence by default, having spent the past 30 years living between Paris and London. Brand strategist, sports & entertainment expert, brand & agency survivor, people focused, curious, mentor, supporter of diversity & equality, dog lover, Democrat.
- Creative Doesn't Eat Strategy for Breakfast in
MAD on
03/01/2018
Somewhere along the way, while above-the-line creative and media agencies were beefing up their strategy teams with lots of great brains to mine gold nugget insights and never-before-discovered
moments of truth, brand experience agencies got lost in the mix.