As vice president of platform and products, Suresh Vittal creates and drives implementation of go-to-market initiatives across the Adobe Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experience
Vittal joined Adobe through the company’s acquisition of Neolane in 2013 where he served as chief product officer. Prior to Neolane, he was instrumental in establishing and scaling the Customer Intelligence practice at Forrester Research, which focused on enterprise marketing technologies, database marketing strategies, and customer analytics.
- Breaking Down The Data Wall Between Marketing, Sales in
Marketing Insider on
03/06/2018
Imagine you and your colleagues gathered an unprecedented amount of information in preparation for a meeting with a prospective client. You know their product preferences and corporate priorities -
maybe even what they ate for breakfast. However, when you enter the meeting, suddenly no two people on your team can speak the same language. Closing the deal would be nearly impossible.