- Shorter Videos Drive Growth in Viewing -- Will Ads Follow?
Video Insider, Daisy Whitney - Wednesday, June 5, 2013
TV shows and long-form content have drawn the bulk of attention a ...
- Streaming Users Double Up, Tablet Views Grow Six Times
Video Insider, Daisy Whitney - Thursday, May 30, 2013
The experience of streaming TV shows and movies is increasingly common, y ...
- Video Drives Up To 35% Sales Bump For CPG Brands
Video Insider, Daisy Whitney - Thursday, May 23, 2013
When it comes to online video, marketers naturally want to know ...
- Cable and Broadcast in TV Everywhere's Bed; In-Stream Engagement Strong
Video Insider, Daisy Whitney - Thursday, May 16, 2013
Perhaps the most important story to emerge from the TV upfronts isn ...
- Smart TV Reach Doubles, Tablet Owners Heavy SVOD Users
Video Insider, Daisy Whitney - Thursday, May 9, 2013
Advertisers, take note: Consumers are getting savvier at connecting their TVs ...
- Which NewFronts Shows Will be Hits?
Video Insider, Daisy Whitney - Thursday, May 2, 2013
I predict the video industry will be awash in predictions. No, it ...
- Younger Consumers Using Mobile Devices For TV Listings, Remote Control
Video Insider, Daisy Whitney - Thursday, April 25, 2013
Recent data from Parks Associates indicates that U.S. consumers often turn ...
- Digital Content NewFronts Poised to Drive Digital Dollars Past $1 Billion
Video Insider, Daisy Whitney - Thursday, April 18, 2013
I stand corrected. Or rather, I'm ready to stand corrected. For ma ...
- Online Video Targeting -- By Device And Audience -- On Rise
Video Insider, Daisy Whitney - Thursday, April 11, 2013
One of the most wonderful and yet most vexing things about t ...
- Report: Many TV Stations To Add Online Video To Advertising Mix
Video Insider, Daisy Whitney - Thursday, April 4, 2013
TV stations have traditionally centered their tune-in efforts on-air. But with consum ...
- 57% Of Consumers Rely On Product Videos
Video Insider, Daisy Whitney - Thursday, March 28, 2013
If your brand doesn't produce product videos, start now.Consumers are watching the ...
- Second-Screen TV Services Poised To Grow, But Business Needs Standards & Scale
Video Insider, Daisy Whitney - Thursday, March 21, 2013
Second-screen services are a bit like the online video business a f ...
- Branded Content is Key, But You Still Need to Market It
Video Insider, Daisy Whitney - Thursday, March 14, 2013
In the pantheon of popular buzzwords of 2013, "branded content" might ve ...
- Video Syndication Migrates To Second-Screen Services: Eye On Zeebox, Watchwith
Video Insider, Daisy Whitney - Thursday, March 7, 2013
Consumers are multitasking and using their phones or tablets while watching T ...
- Time With Video Underscores Need For Fine-Tuned Cross-Media Placements
Video Insider, Daisy Whitney - Thursday, February 28, 2013
The amount of time spent watching digital video on mobile phones a ...
- Ads Latch Onto One-Quarter of Videos Now -- CPG Dominates
Video Insider, Daisy Whitney - Thursday, February 21, 2013
This much is a given: We're all seeing more online video a ...
- Video Viewing Rises, But Growth Rates Slow
Video Insider, Daisy Whitney - Thursday, February 14, 2013
If you're watching more premium video online it's because, well, you ar ...